CUSTOMER SERVICE ESSENTIALS
SC05

One day course exploring how to deliver exceptional customer service.

OVERVIEW

This course gives managers a clear approach to manage customer service in a professional way that meets customer needs while using an appropriate level of resources.

In an increasingly competitive and service focused market, customers expect and demand increased levels of service. Yet managers have to manage service delivery according to the budgetary and resource limits they face day to day. Providing a well organised and cost effective experience that delights customers is the challenge successful managers must meet.

WHO IS THIS COURSE DESIGNED FOR?

This course is suitable for managers and others responsible for managing product and/or service delivery to customers.

DELIVERY

Groups

1 day face to face OR 4 x 90-minute sessions delivered via online video call

Individuals

This course is available as a course by coaching. Delivered as 4 x 90-minute sessions delivered via online video call

KEY LEARNING CONTENT

Plan customer service to meet needs

  • Internal and external customers

  • Quality customer service and the customer value chain

  • Understand customer needs and expectations

  • Features and perceived benefits of products and services

  • Market segmentation and customer expectations

  • Plan customer service processes and specifications

Deliver quality customer service

  • Importance of outstanding customer service

  • The 20:80 Rule and customer management

  • Customer service KPIs

  • Manage customer service records and the life cycle of products and services

  • Resolve customer conflict

  • Coach and mentor your team for customer service

  • Optimise buy-in from your team and stakeholders

Review and improve customer service

  • Monitor customer service delivery

  • Gain and analyse customer feedback

  • Customer service improvement and overcoming problems in customer service

Build client relationships and networks

  • Build and maintain client relationships

  • Build and maintain client networks

HOW THIS COURSE DRIVES RESULTS

  • Develop attractive product and service offerings

  • Improve customer experience to increase competitiveness

  • Leverage customer relationships to maximise value of existing clients

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